Available from September 28, 2013 through March 2nd, 2014 at Palazzo delle Esposizioni
When a group of 33 men met at the Cosmos Club in Washington DC on January 13, 1888, to discuss how to increase and spread geographical knowledge, no one thought then that the National Geographic Society would become one of the most famous scientific and educational organizations in the world. Today, 125 years after the Society’s foundation, a major photographic exhibition “The Great Adventure” is honoring the history of the National Geographic brand, which in recent years has firmly established itself in many other countries throughout the world. In fact, the show is being staged to celebrate National Geographic Italia’s 15th birthday as well as the Society’s 125th anniversary. “The Great Adventure” traces the stages of a long, fascinating, extraordinary, indeed unique, journey between adventure and legendary personalities; laboratory research and expeditions to the most remote parts of the planet; the cultures of great peoples and those of unknown tribes; the beauty of animal life and that of plants; a commitment to knowledge and to saving Mother Earth. Within the unmistakable yellow frame of the magazine, epic stories have been recounted: the legendary discovery of the lost city of Machu Picchu; Robert Peary’s adventurous expedition to the North Pole; Jane Goodall’s unforgettable encounters with chimpanzees, and Jacques Cousteau’s and James Cameron’s remarkable underwater feats. The exhibition documents the landmark moments in the Society’s history with images captured by NG’s greatest photographers. From the first photos that appeared in the magazine to the present, through the evolution of communication and technologies which, thanks to the Internet and television, guarantee a following of hundreds of millions worldwide, including 30 million readers of the magazine and over one million on-line readers and surfers in Italy.